Thursday, 1 November 2012

Limitation on audience

The type of trailer we are making creates limitation on who will come and view it also. We don't just magically expect the public to want to see it we have to make that happen. Its restricted that males probably don't like cooking film that includes romance, so unless you go and see it with a loved one its unlikely that we will get a large amount of males viewing it. We know that males won't go and see a film with this category and it won't be to their likings because it's mainly attracted to females or couples that prefer watching cooking shows.

The fact that also our film is British, its hard for British films to make it into the box office as we dont have as good reputation compared to American films. We need to make our trailer appeal so a global audience and not just limit it to a british audience. Nevertheless, it can be produced straight to a DVD format as it can sell quicker than producing this film to a box office as the filming industry is a competitive market with good and better films being produced and coming out are high standards compared to a cooking film. But never doubt anything can happen!
Look at Think Like A Man film it produced $60.9million and it's the same genre as our film romance and comedy. Friends With Benefits grossing worldwide $149.5million. A remarkable achievement in the genre and this is the battle we have to face in romantic and comedy genre as it is well ahead and we need to make this work, but the fact is that we know it cannot achieve these high standards, as we don't have financial backing, we have to graft it out and use our own creative skills in making this film a good standard.

Audience Research

From interviewing people roughly our target audience age, i asked them why they would go and see certain films and what attracts them to the trailer and which aspects appeal to them and which ones don't.

Males aged over 25 tend to have interest in action packed films such as James Bond and ones which involve fast cars. Males ages under 25 have similar interest but relate more to sports films which involve football for example or action as well and also fantasy.

Looking at what females are often interested in, females over the age of 25 tend to like Romantic comedies with a stereo type 'good looking' male lead that they can find attractive. Females under the age of 25 tend to also like romantic films with a younger male lead who they can have a 'crush' on.

I interviewed a range of people asking them what their favorite trailer was and why? What attracts you to a trailer and whether music and sound where a big part in you going on to later view the film?

The answers ranged her are a few of them;

Savannah: Her favorite trailer was Hunger games because it makes her want to go see the film, it looks interesting and shows you parts that make you want to see more. She likes action packed films and says if the music and sound is bad it makes the film look boring and she wouldn't go and see it.

Millie: Her favorite trailer is Easy A and one of the reasons why she liked it so much was because of the music in it, also the actors in it as she loves Emma Stone, She thinks music and sound is very important in a trailer and it gives you an idea of what type of film its going to be, for example if the music is upbeat then the film will be upbeat.

Jordan: His favorite trailer is Inception This is because he likes gripping music and suspense, he likes the cliff hangers in the trailer and he agrees music is a huge part to why a trailer.

Ollie: Ollie's favorite trailer is The Hobbit, he loves Lord Of The Rings, he would go see a film if the trailer was exciting and if he liked what the film was about, the music for him has to be dramatic for him to go and see it.


From these answers 2 from girls and 2 from boys shows a correlation in what type of films they like and it fits a certain stereotype but we have to take into consideration that it doesn't apply to everyone. By interviewing a certain amount of people limits our findings as we would need to take a general

Problems to the remake of thunderstruck

Instantly, we acknowledged this is going to be a tough task in remaking the film as we needed actors to participate in our film trailer that needs to be agreed and the days that they are free to make this film trailer work and start filming this recreation of the trailer. However, after we got a date and actors that are ready to participate in the trailer. We know need a location that needs to be settled and free for us to use. After agreeing with the teacher, we got the location being the basketball court arena in our school. The filming happened on a wednesday 3rd october 2012, which we had difficulty to getting use to the camera and the tripod to make the camera steady. After a rusty moments getting use to small camera we started filming. However, they rusty moments in filming the recreation of 'Thunderstruck' is that some footage may be unsteady due to the tripod and handling of the camera which we need to take consideration in our official trailer that will have to be improved and accurate to our knowledge of the equipment we will be using to the footage of the film.

During the editing stage we developed our understanding on the cutting and making the trailer come together, using copyright sounds and using the software 'Livetext' to type the words of the film on the inspiratons and when the film is going to be released. We then adjusted the text length of the size, colour and effects of the words that are going to be in the film trailer and adding the effects of the text on the theme of the trailer 'Thunderstruck'

Tuesday, 23 October 2012

Target Audience Research

Our Target audience is based upon a young audience: mainly females: who would be attached to the film trailer because the foundation of the trailer is carried out by the love interest of a male that wants to get closer and achieve his goals in getting this girl without fail, but has to encounter a challenge for any male: but to follow the lead of a girl he loves by doing her ambition: which is baking and entering a cake competition. This is our plot for the trailer: that we hope will attract young females into watching this film. Although if I contrast other age groups that are in the same genre as us, being romance and comedy. it will deliver a wider and bigger understanding of which age group are trailer is at.

Here I researched Think Like A Man target audience which has the same genre as our trailer romance and comedy. I researched the target audience to identify and see what gender and age this film had affect on their audience by using a most common website to get this information from IMDb.

10705 IMDb users have given a weighted average vote of 5.9 / 10
Demographic breakdowns are shown below.
Votes Percentage Rating
2623 24.5%10
916 8.6%9
1494 14.0%8
1794 16.8%7
1442 13.5%6
801 7.5%5
368 3.4%4
205 1.9%3
194 1.8%2
868 8.1%1
Arithmetic mean = 7.0.  Median = 7
This page is updated daily.

See user ratings report for:
VotesAverage
Males 4394 5.4
Females 2621 6.8
Aged under 18 260 6.7
Males under 18 108 5.6
Females under 18 152 7.9
Aged 18-29 4348 5.9
Males Aged 18-29 2690 5.5
Females Aged 18-29 1658 6.7
Aged 30-44 1933 5.5
Males Aged 30-44 1298 5.2
Females Aged 30-44 635 6.8
Aged 45+ 432 5.4
Males Aged 45+ 279 5.1
Females Aged 45+ 153 6.4
Top 1000 voters 78 4.0
US users 3413 6.0
Non-US users 3602 5.5
 
IMDb users 10705 5.9

As you can this film has grown and grown into a young audience lives which being females under 18 that have got an average of 7.9. This audience has been attached with this film as you can see on the data shown above: indicating a fascination for this film being a major hit to the filming industry. Although I'd see from my perspective is that this film encouraged and been made for this particular audience due to the characters in the film that were based upon their recent jobs: comedians being in the film like Kevin Hart and musicians such as Keri Hilson and Chris Brown all attracted interest in the film that bought a wider audience for this film as they already had a fan base which bought people to watch the film and make it a big hit in america with an overall cost of $60.9 million from the film. Which is a brilliant recognition of a romantic and comedy film to the industry.  

Friday, 19 October 2012

Props

The Props we are going to use for our trailer will be basic kitchen utilities such as; bowls, mixers, spoon, whisks, measuring jugs and proper scales etc... these features of the equipment are vital for baking a cake that we have to buy the equipment for the process of the competition can be taken place in the trailer


Spoon, whisks and pans for the procedure to bake a cake.


Cup cakes holders, wooden spoons and oven gloves 

Ingredients for the baking of the cakes 
 
Nevertheless, the important props are the ingredients for the baking, such as: eggs, flour and icing etc... these are to make the cakes at the preferred location, that being the food technology in our school, to film the trailer. We want the trailer to be high standards and professional, so we have to make it realistic as possible for the trailer by having these equipments and  ingredients for our production for the trailer.  




             



Casting

The casting for our trailer is simplistic with a few characters having a lead in the the film. Firstly, male who has a potential love interest whilst he takes part in the cake competition with the girl in his dream who will be baking the cake.

There are certain criteria that this male its are category in this trailer:

1) He has to look manly, built and muscular, as he has to have an attractive side so she falls in love with him.
2) A sensitive and passionate side to him whilst he is baking the cakes. 

3) Stereotype of a good looking male who is willing to work for the girl he loves. 


There are certain criteria that this Female its are category in this trailer:

1) Needs to look good and attractive to the male, but independent on her own work, not having no interest of the male but considers she is helping someone bake a cake.

2) She is passionate and loves baking cakes. 

There is a side to every story, and we need to build a constructive background that is authentic and upbringing to make the scene as joyful and charismatic as possible.

 

  

  

Tuesday, 2 October 2012

Location

The main location we will use for filming will be the food technology room in school this is the most authentic way of filming what we want. Our film trailer is about a cooking competition taking place, in a school premises: this is a most realistic place to shoot it. We first needed to ask permission to use this room in school as it is not being used at the moment but once we got approval, it was fine to use.


Professional Kitchen in the School, this is our current location where the cake competition is going to take place.
Original Kitchen in a household