Friday 7 September 2012

Film Trailer: Ice Age Continental Drift

Ice Age: Continental Drift Poster








Film Trailer: Ice Age Continental Drift

Ice Age: Continental Drift


The length of the trailer is 2m 27s with snippets of comedy. As this film is an animation aimed at a family audience because of the sketch of characters focused on animals that a family: especially the kids can respond too as it is easy to understand and entertain the audience from the shapes to the colors of the characters. In addition, the genre of the film being an animated comedy.

The narration is about Manny, Diego and Sid go on a greatest adventure that has been triggered by continental drift; the earth shattering causes mayhem. On their adventure, the trailer consists of Sid being reunited by his family and the gang encounters new characters on trying to stop them from returning home.

The transition of the text appearing in the trailer is a quick, snappy and direct to the point, influencing straightly to the their target audience. which flows nicely with the background 'Score' music being energetic and quick.

Editing: The editing of Ice age trailer is at a steady pace, with the verge of ellipsis been taken place to include an opening of the characters. Therefore: the action of the land breaking up and concluding the name of the film: Continental Drift being part of the trailer, adding geographical features in an animated film, this could be linked to Mise-En-Scene of the setting of the location being established earlier in the trailer.

Sound: A narrator speaking about the storyline of the film, which a statement he says 'We Keep it together' which evolves around the pack of Manny, Diego and Sid working together as a family. This gives us an indication of happy families: metaphorically being animals. Which states it being a family audience were children can laugh and enjoy the film.  In ways we here diegetic sounds coming from the frame: where it's personifies on animals talking to each other, so they have a voice that adds humour and action to the film.



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