Target Audience Research

Our Target audience is based upon a young audience: mainly females: who would be attached to the film trailer because the foundation of the trailer is carried out by the love interest of a male that wants to get closer and achieve his goals in getting this girl without fail, but has to encounter a challenge for any male: but to follow the lead of a girl he loves by doing her ambition: which is baking and entering a cake competition. This is our plot for the trailer: that we hope will attract young females into watching this film. Although if I contrast other age groups that are in the same genre as us, being romance and comedy. it will deliver a wider and bigger understanding of which age group are trailer is at.

Here I researched Think Like A Man target audience which has the same genre as our trailer romance and comedy. I researched the target audience to identify and see what gender and age this film had affect on their audience by using a most common website to get this information from IMDb.

10705 IMDb users have given a weighted average vote of 5.9 / 10

Demographic breakdowns are shown below.

Votes	Percentage	Rating
2623	24.5%	10
916	8.6%	9
1494	14.0%	8
1794	16.8%	7
1442	13.5%	6
801	7.5%	5
368	3.4%	4
205	1.9%	3
194	1.8%	2
868	8.1%	1

Arithmetic mean = 7.0.  Median = 7

This page is updated daily.

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See user ratings report for:

	Votes	Average
Males	4394	5.4
Females	2621	6.8
Aged under 18	260	6.7
Males under 18	108	5.6
Females under 18	152	7.9
Aged 18-29	4348	5.9
Males Aged 18-29	2690	5.5
Females Aged 18-29	1658	6.7
Aged 30-44	1933	5.5
Males Aged 30-44	1298	5.2
Females Aged 30-44	635	6.8
Aged 45+	432	5.4
Males Aged 45+	279	5.1
Females Aged 45+	153	6.4
Top 1000 voters	78	4.0
US users	3413	6.0
Non-US users	3602	5.5
IMDb users	10705	5.9

As you can this film has grown and grown into a young audience lives which being females under 18 that have got an average of 7.9. This audience has been attached with this film as you can see on the data shown above: indicating a fascination for this film being a major hit to the filming industry. Although I'd see from my perspective is that this film encouraged and been made for this particular audience due to the characters in the film that were based upon their recent jobs: comedians being in the film like Kevin Hart and musicians such as Keri Hilson and Chris Brown all attracted interest in the film that bought a wider audience for this film as they already had a fan base which bought people to watch the film and make it a big hit in america with an overall cost of $60.9 million from the film. Which is a brilliant recognition of a romantic and comedy film to the industry.  

Props

The Props we are going to use for our trailer will be basic kitchen utilities such as; bowls, mixers, spoon, whisks, measuring jugs and proper scales etc... these features of the equipment are vital for baking a cake that we have to buy the equipment for the process of the competition can be taken place in the trailer

Spoon, whisks and pans for the procedure to bake a cake.

Cup cakes holders, wooden spoons and oven gloves 

Ingredients for the baking of the cakes 

 

Nevertheless, the important props are the ingredients for the baking, such as: eggs, flour and icing etc... these are to make the cakes at the preferred location, that being the food technology in our school, to film the trailer. We want the trailer to be high standards and professional, so we have to make it realistic as possible for the trailer by having these equipments and  ingredients for our production for the trailer.  

             

Casting

The casting for our trailer is simplistic with a few characters having a lead in the the film. Firstly, male who has a potential love interest whilst he takes part in the cake competition with the girl in his dream who will be baking the cake.

There are certain criteria that this male its are category in this trailer:

1) He has to look manly, built and muscular, as he has to have an attractive side so she falls in love with him.

2) A sensitive and passionate side to him whilst he is baking the cakes. 

3) Stereotype of a good looking male who is willing to work for the girl he loves. 

There are certain criteria that this Female its are category in this trailer:

1) Needs to look good and attractive to the male, but independent on her own work, not having no interest of the male but considers she is helping someone bake a cake.

2) She is passionate and loves baking cakes. 

There is a side to every story, and we need to build a constructive background that is authentic and upbringing to make the scene as joyful and charismatic as possible.

 

  

  

Location

The main location we will use for filming will be the food technology room in school this is the most authentic way of filming what we want. Our film trailer is about a cooking competition taking place, in a school premises: this is a most realistic place to shoot it. We first needed to ask permission to use this room in school as it is not being used at the moment but once we got approval, it was fine to use.

Professional Kitchen in the School, this is our current location where the cake competition is going to take place.

Original Kitchen in a household